Work

Camden Medical —
A Home Medical Excellence, Quality Care and Total Well-Being

A medical sanctuary in the city established in 1999, Camden Medical is known for its community of respected specialists dedicated to medical excellence and beyond. The centre offers holistic and integrated care through multidisciplinary clinics across 21 different specialities and state of the art medical facilities.

The expansion of Camden Medical over the years has called for a modern website revamp that is up to date on its premium services and steadfast reputation. The focus of the site now shifts to prioritise the facilitation of user needs by re-establishing it as a dedicated on-site concierge.

In the refurbished site structure, Method improved content accessiblity using simple site navigation that included a new booking system to help facilitate users in making an informed choice. Its organized filtering capabilities champions to increase touchpoints for efficiency while an interactive 'Visit Us' page further aid user behaviour offline. Taking a step further, Method helped to position the site to be lifestyle driven so as to capture higher user interest beyond mere service offerings. In return, the brand's target audience becomes more inclusive in targeting not only patients but others such as potential tenants.

Client

Pontiac Land Group

Our Role

  • Digital Consultancy
  • Website Audit
  • Competitor Analysis
  • Content Strategy
  • UI/UX Design
  • Web Development
  • Content Management System
  • Application Integration
  • Cloud Hosting Infrastructure
  • Security and Performance

Prioritising the facilitation of user needs through a dedicated on-site concierge

Organised filtering capabilities champions to increase touchpoints for efficient content accessibility

Introduced a new booking system to facilitate users in making an informed choice