Guoco Tower —
Work, Live, Play
![Guoco Tower - Masthead Guoco Tower - Masthead](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower.jpg)
Formerly known as Tanjong Pagar Centre, Guoco Tower is a 64-storey success symbol that aims to drive the transformation of the Tanjong Pagar precinct. It is crowned Singapore’s tallest building yet, being a vertical city skyscraper that houses 6 storeys of retail, 1.7 million square feet of Grade A offices, urban park, a 5-star hotel, and a world class residence at its peak.
Started in 2014 from the ground up, our first work for Guoco Tower began by creating an interactive app and multi-touch display. This was primarily to assist the commercial and residential sales team to present the project in a more immersive and engaging manner. Progressively, Method was reached to revamp its website with a re-established branding. The new site expanded, incorporating its residence counterpart: Wallich Residence as well as retail, office and hotel sections.
Our work continued, generating deliverables for upcoming events across multiple platforms and mediums such as print collaterals, social media account management, and e-newsletters. At the same time throughout, our team partnered with the folks at Departure Mag for their editorial and photography capabilities during those events.
Client
GuocoLand Limited
Our Role
- Content Strategy
- Website Design
- Art Direction
- Web Development
- Content Management System
- Copywriting
- Editorial
- Social Media
![Guoco Tower - Mobile Guoco Tower - Mobile](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Mobile-View.jpg)
Supported a new rebranding that started from commercial work, to a complete site that reflects the vertical integration in full breadth.
![Guoco Tower - Homepage Guoco Tower - Homepage](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Homepage.jpg)
![Guoco Tower - Commercial Guoco Tower - Commercial](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Commercial.jpg)
A digital immersion using a multi-touch interactive display.
![Guoco Tower - Interactive Guoco Tower - Interactive](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Interactive.jpg)
![Guoco Tower - Interactive Guoco Tower - Interactive](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Interactive-2.jpg)
![Guoco Tower - Interactive Guoco Tower - Interactive](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Interactive-3.jpg)
Method’s work for Guoco Tower is an all-rounder, managing content generation in partnership with Departure Mag.
![Guoco Tower - Social Media Guoco Tower - Social Media](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Social-Media.jpg)
![Guoco Tower - Journal Guoco Tower - Journal](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Journal.jpg)
![Guoco Tower - Commercial Gateway Guoco Tower - Commercial Gateway](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Commercial-Gateway.jpg)
![Guoco Tower - Retail Promotional Campaign Guoco Tower - Retail Promotional Campaign](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Retail-Promotional-Campaign.jpg)
Sprucing corporate living by creating identity and concept for GT Gateway.
![Guoco Tower - Commercial Event Guoco Tower - Commercial Event](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Commercial-Event-2.jpg)
![Guoco Tower - Commercial Event Guoco Tower - Commercial Event](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Commercial-Event.jpg)
![Guoco Tower - Commercial Event Collateral Guoco Tower - Commercial Event Collateral](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Commercial-Event-Collateral.jpg)
![Guoco Tower - Commercial Event Collateral Guoco Tower - Commercial Event Collateral](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Commercial-Event-Collateral-2.jpg)
![Guoco Tower - Commercial Event Collateral Guoco Tower - Commercial Event Collateral](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Commercial-Event-Collateral-3.jpg)
![Guoco Tower - Commercial Event Collateral Guoco Tower - Commercial Event Collateral](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Commercial-Event-Collateral-4.jpg)
Generating print work suited to appeal to every occasion and every mood for Guoco Tower retail.
![Guoco Tower - Retail Brochure Guoco Tower - Retail Brochure](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Retail-Brochure.jpg)
![Guoco Tower - Retail Red Packet Guoco Tower - Retail Red Packet](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Retail-Red-Packet.jpg)
![Guoco Tower - Retail Brochure Guoco Tower - Retail Brochure](https://method.com.sg/assets/img/site_images/Project-Guoco-Tower-Retail-Brochure-2.jpg)
![Guoco Tower - Retail Wall Sticker Guoco Tower - Retail Wall Sticker](https://method.com.sg/assets/img/site_images/work-guoco-tower-20.jpg)