Evoking the dazzling heights of the nation’s tallest residential development, while capturing its class and elegance can be a daunting task for a website. However, Method Media was able to accomplish this for the Wallich Residence with a number of innovative touches. With the deft use of parallax scrolling, which created a dynamic page background that moved a different rate to the foreground, Method created a multi-dimensional experience that gave the website fullness and depth.
The website features photographs of the estate that effectively highlight its height and grandeur. The breadth of its space is further underscored by the use of interactive image mapping and a Google Maps tool that shows the sites of note in the surrounding areas. A slider view allows visitors to place the Wallich residence in its neighbourhood context and view the transformations that have taken place in Tanjong Pagar Centre. In order to expand the website’s reach and improve conversion, it is also available in Chinese.